Portrait of Gary Boroc

Calbayog City · Samar · Philippines — UTC+8

Available now · Full-time

Gary Boroc

Web developer & AI-powered virtual assistant

Twelve years building and running the websites businesses actually sell from — Shopify, WooCommerce, WordPress, Wix Velo and GoHighLevel — plus the automations, ad campaigns and AI content that feed them.

Every project below was built or is managed by me. No outsourcing, no agency middle layer. Click any screenshot to open the live site.

Experience
12 years (since 2013)
English
C1 · Advanced
ID Proof score
95 / 100
Education
BS Info. Technology
Rate
$5–$15 / hour · project rates on request
Work hours
Flexible · any time zone
Start date
Immediately
Stack Shopify Shopify 2.0 themes WooCommerce WordPress Wix Velo GoHighLevel ClickFunnels GemPages / PageFly Amazon FBA / FBM eBay Meta Ads Klaviyo · Brevo Zapier Claude Code HeyGen · Higgsfield CapCut

Selected builds

Sites I built, and still keep running

Grouped by the kind of work. Every screenshot links straight to the live site — all of these are online right now.

Web development — custom code & webhook integration

3 builds

Where the platform stops and code starts: licensing APIs, webhooks, Velo functions and custom data flows written by me.

Power of One trading site homepage with live chart dashboard claudeaitradingbot.comOpen ↗

Power of One — licensed desktop app + webhook API

claudeaitradingbot.com

I built the whole product business: the marketing site, the WooCommerce checkout for a $49 Multi-Chart Dashboard, the Windows and Mac desktop app itself, and the license API that issues and validates keys over a webhook so the app unlocks automatically the moment a payment clears. I also run the lead funnel, the free-report squeeze page and the daily social output across five platforms.

Role
Built the site, the desktop app and the licensing system
Stack
WordPress · WooCommerce · custom license API · webhooks
Custom code
Key issuing & validation, purchase → unlock automation
Status
Live
Your Private Chefs homepage yourprivatechefs.comOpen ↗

Your Private Chefs — two-sided platform in Wix Velo

yourprivatechefs.com

Two years as the technical administrator, writing Velo code behind a marketplace with two audiences: a booking and enquiry flow for diners, a separate application and onboarding flow for chefs, and the automations that move a lead between them without anyone re-typing data.

Role
Wix Technical Administrator, 2024–2026
Stack
Wix Studio · Velo (JavaScript) · custom collections
Custom code
Lead + chef pipelines, automated handoffs, custom forms
Status
Live
GastroLove private dining website homepage gastrolovellc.comOpen ↗

GastroLove — custom Velo functionality for private dining

gastrolovellc.com

Landing pages and booking journeys built on Wix, with Velo code for the parts the editor can't do — capturing custom booking data, wiring it into follow-up automations, and reworking the design around how people actually book a dinner.

Role
Web Developer / Administrator, 2024–2026
Stack
Wix · Velo · custom data capture
Custom code
Booking data capture, automation triggers
Status
Live

GoHighLevel — CRM & SaaS platforms

2 platforms

White-label GoHighLevel platforms running under their own domains: sub-accounts, pipelines, funnels, calendars, workflow automation and email/SMS follow-up, plus the Zapier chains that connect them to everything else.

BizBass homepage — AI automation and lead generation platform bizbass.comOpen ↗

BizBass — GoHighLevel SaaS platform

bizbass.com

Set up and ran the platform end to end: automations, funnels and landing pages inside GoHighLevel, complex multi-step Zapier chains linking it to outside tools, and the brand's graphic design — logos, web banners and marketing images.

Role
GHL SaaS Technical Administrator
Stack
GoHighLevel · Zapier · funnels & workflows
Also
Logos, web banners, marketing graphics
Status
Live · app behind login
Digital Dixi white-label CRM sign-in screen app.digitaldixi.comOpen ↗

Digital Dixi — white-label agency CRM

app.digitaldixi.com

A full agency CRM on GoHighLevel under its own domain and branding: client sub-accounts, sales pipelines, funnels, booking calendars, workflow automations and email/SMS follow-up. Client data sits behind the login — I can walk through the build on a call.

Role
Platform setup + ongoing management
Stack
GoHighLevel SaaS · Zapier · email & SMS automation
Built
Sub-accounts, funnels, workflows, calendars
Status
Live · login required

Agency & brand websites

3 sites

Sites that have to sell a service and a person rather than a product — positioning, structure, lead capture and booking.

New Heights Christmas Lights homepage showing a lit Houston home at dusk newheightschristmaslights.comOpen ↗

New Heights Christmas Lights — Houston, built in five days

newheightschristmaslights.com

A full redesign for a first-year Christmas-light installation company, mocked up, built and shipped in five days — live before the booking season. The brief: turn a working but flat site into one that sells professional installation to someone who hasn't decided yet, and carry the owner's Christian mission as a genuine point of difference without the site ever feeling preachy. I built the mock-up first, then refined it with Joe until it was his. The design-inspiration imagery is my own AI work, produced in-house for a brand with no photography of its own yet.

Role
Mock-up, design, build, structure & SEO — solo
Stack
Static build · GitHub · Jobber quote forms
Built
“Our heart” mission section, design gallery, 5-step process, pricing & FAQ
SEO
Houston-targeted titles & meta, heading structure, fast mobile load
Status
Live · delivered Oct 2026
Mojo Public Relations agency website homepage mojopr.com.auOpen ↗

Mojo Public Relations — agency site

mojopr.com.au

Website work for an Australian PR, marketing and small-business consulting agency — positioning, page structure and build — alongside the ongoing digital work I do for the brands they represent.

Role
Website build + ongoing support
Stack
Wix
Scope
Agency site + work for their client brands
Status
Live
Kamahl Simon consulting website homepage kamahlsimon.comOpen ↗

Kamahl Simon — coaching & consulting site

kamahlsimon.com

A personal-brand site for a service-business consultant: offer pages, lead capture and booking, built so one authority voice does the selling.

Role
Build + management
Stack
WordPress · lead capture · booking
Focus
Personal brand, service positioning
Status
Live

Mobile application & affiliate system

1 build

An app business needs more than a download button: install funnels, a creator payout programme, and the content engine that feeds both.

FoodieCal AI meal tracking website homepage foodiecal.comOpen ↗

FoodieCal — app marketing site & affiliate programme

foodiecal.com

WordPress and WooCommerce build for an AI meal-tracking mobile app: feature pages and App Store / Google Play conversion paths, an affiliate and recipe-creator earnings system with its own sign-up and dashboard flow, and the article engine behind it. Much of the ad creative further down this page was produced for this brand.

Role
Build + content operations
Stack
WordPress · WooCommerce · affiliate system
Built
App install funnels, creator earnings programme
Status
Live

E-commerce stores

6 stores

Built, themed and in most cases run day to day — products, orders, suppliers, email and the paid traffic pointed at them.

Identity Journey Body homepage — magnesium body butter identityjourneybody.comOpen ↗

Identity | Journey | Body — Wix Studio store

identityjourneybody.com

A magnesium body-butter brand I run end to end: the Wix Studio store and checkout, on-page SEO, the Brevo email and subscriber programme, UGC video and image creative, plus social scheduling and Instagram posting. One brand, one person, every channel.

Role
Store, SEO, email, creative and social
Stack
Wix Studio · Wix Stores · Brevo
Also
UGC video & image creative, Instagram scheduling
Status
Live
Snazzy Jahzzie jewellery and apparel storefront snazzyjahzzie.comOpen ↗

Snazzy Jahzzie — jewellery & mindful apparel

snazzyjahzzie.com

My longest single store engagement: two years running the whole technical operation — theme and design updates, product sourcing and print-on-demand setup, order fulfilment and day-to-day store admin.

Role
Shopify Technical Administrator, 2016–2018
Stack
Shopify · print-on-demand · fulfilment apps
Focus
Full store operations, sourcing, POD
Status
Live
Sukime Bali skincare Shopify storefront sukime.comOpen ↗

Sukime — Bali skincare, multi-currency Shopify

sukime.com

A premium skincare store selling from Bali to the world: multi-currency and market switching, ingredient and education content alongside the catalogue, and an email capture flow that runs without smothering the browsing experience.

Role
Build + store management
Stack
Shopify · Shopify Markets · email capture
Focus
Premium brand design, content + commerce
Status
Live
The Electric Chair Barbershop website homepage theelectricchairbarbershop.com.auOpen ↗

The Electric Chair Barbershop — bookings & retail

theelectricchairbarbershop.com.au

A local service business that also sells: appointment booking, multiple locations and hours, gift cards and product retail in one Shopify storefront, with the brand's heavy, high-contrast look carried through every page.

Role
Build + management
Stack
Shopify · booking integration · gift cards
Focus
Service + retail in one store, multi-location
Status
Live
LaffAbout single product landing page laffabout.comOpen ↗

LaffAbout — single-product conversion page

laffabout.com

A one-product page built for paid traffic: one idea above the fold, benefit stacking, social proof and a single buy path. This is the page-builder work I've done dozens of times in GemPages, PageFly and Shogun, and on Shopify 2.0 themes optimised mobile-first.

Role
Page build for paid traffic
Stack
Shopify · GemPages / PageFly / Shogun
Focus
Mobile-first conversion layout
Status
Live
Performance Sailcraft Australia Shopify storefront psasailing.com.auOpen ↗

Performance Sailcraft Australia — Shopify

psasailing.com.au

A serious catalogue store: boats, class-legal ILCA parts, charters and clearance, with deep menu architecture, variant-heavy products and sale pricing that has to stay accurate across hundreds of SKUs.

Role
Build + store management
Stack
Shopify · custom theme work · multi-level navigation
Focus
Large catalogue, variants, pricing integrity
Status
Live

A note on older work. Between 2013 and 2020 I built and ran a long list of dropshipping and gift stores — Alcar Imports, PetsRKings, Kaptain Cell, Glitch Footwear, Trendy Gift Shop, Deelicious Toys, Memrino and others — along with marketing funnels in ClickFunnels, Instabuilder and WooCommerce. Those businesses have since closed and the domains are gone, so I've left the dead links off this page rather than send you to a parked domain. I kept screenshots and can walk you through any of them.

AI production

Image & video work, made in-house

I've used AI tools daily since ChatGPT launched — currently Claude and Claude Code, HeyGen, Higgsfield and Perplexity, edited and captioned in CapCut. Everything here is my own output: product and UGC imagery for Identity | Journey | Body, brand creative for Power of One, my own AI pieces, and ad creative for FoodieCal.

Short-form & UGC video

AI presenters, faceless-channel content, product demos and talking-head ads — scripted, generated, captioned and cut for Reels, TikTok and YouTube Shorts. Leading is a 30-second UGC and AI-avatar ad with bold captions and a price badge, then Have You Heard About That Chef, Mike — The Headless Chicken and Confydence. These are frames from finished videos; the folder has them all.

What I take off your plate

Six things clients hire me for

BUILD

Websites & online stores

New builds and rebuilds on Shopify, WooCommerce, WordPress and Wix — including theme customisation, Velo and PHP work when the platform can't do it out of the box.

RUN

Store operations

Product uploads and sourcing, listing optimisation, order processing and tracking, supplier and customer communication, returns — the daily work that keeps a store trading.

AUTOMATE

CRM & automation

GoHighLevel platforms and sub-accounts, Zapier chains, Brevo and Klaviyo email flows, SMS follow-up, booking calendars and lead routing that runs without you.

CONVERT

Funnels & paid media

Landing pages and sales funnels in ClickFunnels, GemPages, PageFly and Shogun, plus Facebook and Instagram ad campaigns, ad sets, creative testing and retargeting.

CREATE

AI content production

Product images, ad creative, thumbnails, faceless-channel video and UGC-style ads — generated, edited and captioned, then scheduled across your social accounts.

SUPPORT

Admin & research

Product and competitor research, data entry, inbox and calendar management, reporting, social media management, and documenting the process so it can be repeated.

Client feedback

Employer reviews, word for word

These are verified reviews left by employers on my OnlineJobs.ph profile — not testimonials I collected myself. The full set, including my replies, is public at the link below.

Kevin W.21 Aug 2026
Outstanding hire · 2023–2026

“I had the opportunity to hire Gary for long term employment and he was ALWAYS on time, NEVER had an attitude, high attention to detail, VERY respectful and he got progressively better and his skills became stronger as time went on. He adapts easily and takes direction well. Gary is great at any website building, coding, marketing and I would qualify him highly using WIX for web development. Dont Hesitate to hire Gary. He's easy to work with and a really nice guy. You'll probably make a friend.”

Regitze S.10 Jan 2022
2 years · e-commerce & coaching business

“I had the delight of having Gary help me with my different ecommerce stores and coaching business for over 2 years, since December 2019, and greatly appreciated working with him. It was only due to downsizing of my business that I with great regret had to let him go. Gary is a true multitalent. He can do almost every task that has to do with online business. Gary has built websites in Shopify and Wordpress for me. He was creating and managing FB and Google ads. He created flows in Klaviyo and Mailchimp. He did SEO. He set up a YouTube channel for me. He did everything in my Print On Demand store. He managed our Ebay store. Gary is an expert ecommerce VA… He always brings a positive ‘can do’ attitude, is eager and fast at learning new skills.”

Sergio S.23 Nov 2022
1.5 years · startup projects

“I worked with Gary for 1.5 years on multiple projects for my startup. He is a jack of all trades and very adapt at learning new platforms when necessary. If/when the need to bring on help for future projects arise, we will definitely be reaching back out to him. He is a great guy.”

References available on request

Long-running clients who haven't written a public review yet, but are happy to be contacted. Ask me for an introduction and I'll make it.

Jose Sanes Snazzy Jahzzie · snazzyjahzzie.com

Years of continuous work on his Shopify store — theme and design updates, product sourcing and print-on-demand, order fulfilment and daily store operations.

Jeremy Carew-Reid Cat anti-scratch brand · e-commerce

Part-time technical support setting up and running his Shopify store, Amazon listings and ShipStation fulfilment, including keeping the three systems in sync.

Verified profile OnlineJobs.ph · member since 2017

Nine years of employer reviews and an ID Proof score of 95. I've also trained VAs myself — several former students will speak to how I work.

Read all client feedback ↗

Track record

Where the twelve years went

Long engagements, mostly full-time, mostly technical. Dates run newest first.

2024 — 2026Wix Technical AdministratorYour Private Chefs
2024 — 2026Web Developer / AdministratorGastroLove LLC
2021 — 2022Technical Operations ManagerMy Product Today
2019 — 2020Shopify Technical AdministratorPetsRKings
2018 — 2019GHL SaaS Technical AdministratorBizBass
2016 — 2018Shopify Technical AdministratorSnazzy Jahzzie
2016 — 2017Shopify Technical AdministratorPhillitechno LLC
2016Shopify → Amazon automation, FBM to FBAApsara Skin Care
2014 — 2015Shopify Technical AdministratorAlcar Imports
2013 — 2014Shopify Store Technical AdministratorSlimySlime
2013Team Leader / Training TeamTodayAdz
2008 — 2013BS Information & TechnologyNorthwest Samar State University

How I work

Reliable hours, a real workstation

Four screens, a machine built for video and AI work, and a connection with a second line behind it. The setup is the reason a rendering job or a store migration doesn't become your problem.

Gary's four-screen home workstation

All the work is done by me — nothing is passed to someone else. I check in daily, ask before I assume, and document what I set up so you're never dependent on me to change it later.

Availability
Full-time, flexible hours
Communication
Daily updates · C1 English
Time zone
PHT (UTC+8) · covers US & AU hours
Backup
Second line + mobile data failover
Processor
Intel Core i5-13600KF · 20 CPUs
Memory
32 GB DDR4
Motherboard
Gigabyte B760M AORUS ELITE AX
System
Windows 11 Pro 64-bit
Download
85.89 Mbps
Upload
32.22 Mbps
Ping
30 ms
Connection
Starlink + PLDT

Next step

Tell me what you need built or run.

Send me the site, the store or the task list. I'll come back with what I'd do first, how long it takes, and what it costs — no pitch deck, no discovery call required.

Mobile / WhatsApp+63 905 805 1988
LinkedIngary-boroc
OnlineJobs.phProfile #580700
Based inCalbayog City, Samar, PH

GARY TORRELINO BOROC · WEB DEVELOPER & AI-POWERED VIRTUAL ASSISTANT · AVAILABLE FOR FULL-TIME WORK